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What’s Happening?
Events Management Queensland (EMQ) launched its new E2 premium membership on 15 October 2026, offering sporting enthusiasts priority access to the ASICS Gold Coast Marathon.
E2, which stands for Exceptional Experience, also provides discounted entry to other major Queensland sporting events.
The initiative is designed for people who make sporting events part of their lifestyle, set long-term training goals and plan their participation well in advance.
Why It Matters
The membership introduces a new option for regular event participants seeking additional benefits across EMQ’s sporting calendar.
EMQ CEO Ben Mannion said the initiative was developed for people who prioritise training and schedule their activities around upcoming events.
The program combines event access with exclusive member benefits intended to support participants throughout their sporting activities.
Local Impact
Sporting enthusiasts interested in Queensland’s major participation events can access the new membership program.
Beyond the Gold Coast Marathon, E2 offers discounted entry to the Gold Coast T100 10km Run, Toowoomba Wellcamp Airport Running Festival, Transurban Bridge to Brisbane presented by Brooks and Pan Pacific Masters Games.
Key Points
- Exclusive race-day services: Members receive dedicated race number collection and bag drop services at the Gold Coast Marathon.
- Member merchandise: E2 includes a branded race number, bag and hat.
- Refund benefit: Membership includes a guaranteed refund on an event if a member cannot attend.
Zoom In
Mannion outlined the additional benefits available to E2 members.
“E2 members will have access to special member only offers, deals from event partners and regularly updated premium commentary specifically tailored to support their event journey and keep them connected, informed and inspired.
“The membership will also include:
- GCM ‘Queue no more’ – exclusive race number collection and bag drop
- Exclusive E2 members only merchandise including a member branded race number, bag and hat
- Guaranteed refund on an event if you can’t attend
Mannion also welcomed the launch of the initiative.
“The launch of E2 is a new and exciting initiative for EMQ and those people who embrace one or more of our events,” Mr Mannion said.
Zoom Out
Events Management Queensland (EMQ) is wholly owned by the Queensland Government through Tourism and Events Queensland (TEQ) and is supported by Experience Gold Coast.
The organisation focuses on delivering high-profile, mass-participation sporting events that contribute to regional tourism and economic activity.
What To Look For Next?
The E2 membership is available for $199 annually.
Interested participants can find membership details and sign up through the official EMQ E2 membership page.
