What’s happening?
SeaLink South East Queensland is partnering with the Brisbane Bullets to shine a spotlight on North Stradbroke Island (Minjerribah). The partnership brings together the energy of professional sport and the natural beauty of Straddie. Through game-day activations, digital campaigns, and fan giveaways, Bullets supporters will be encouraged to take their passion for the game beyond the court and out to the island.
Why it matters
The collaboration highlights Straddie as an accessible destination for basketball fans seeking new experiences. The island offers the ultimate pre or post-game getaway, inviting fans to swap the roar of the stadium for the sound of waves.
Local Impact
SeaLink operates daily vehicle and passenger ferry services from Cleveland. The partnership reflects SeaLink’s commitment to tourism, regional communities, and showcasing Queensland’s natural and cultural treasures.
By the Numbers
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A short SeaLink ferry ride connects Brisbane fans with North Stradbroke Island.
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More than four major beaches are showcased: Main Beach, Cylinder, Deadman’s, and Frenchman’s.
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At least five key experiences are featured, including beach escapes, island adventures, wildlife encounters, local hospitality, and cultural connections with the Quandamooka People.
Zoom In
Ben Renwick, General Manager of SeaLink South East Queensland, said: “This partnership is about more than sport and travel, it’s about connecting communities. Just as the Brisbane Bullets inspire fans with their skill and teamwork, North Stradbroke Island inspires visitors with its natural beauty and unique culture. We’re excited to invite Bullets fans to experience the island for themselves and see why it’s one of Queensland’s most treasured destinations.”
Zoom Out
Brisbane Bullets CEO Malcolm Watts said: “North Stradbroke Island is one of Queensland’s most iconic destinations, and this partnership gives us a fantastic opportunity to share it with our fans. Working with SeaLink means we can inspire supporters to experience Straddie for themselves and we know that once they’ve made the trip, they’ll be eager to come back again.”
What to look for next
The partnership will continue to strengthen ties between the Brisbane Bullets and North Stradbroke Island, highlighting the island’s culture, natural beauty, and community connections.
👉 Learn more about the Brisbane Bullets and SeaLink partnership HERE.
👉 Watch the promotional video HERE.
