Boosting Markets and Securing Growth
The bustling heart of Queensland’s agriculture, Redland City, played host to a groundbreaking event on December 7th, signalling a significant leap for Australia’s avocado industry.
Avocados Australia (AAL) and the Fresh and Secure Trade Alliance (FASTA) collaborated at the Department of Agriculture and Fisheries’ Redlands Research Facility, fostering a strategic forum dedicated to advancing technical market access.
Fast-Tracking Success
This inaugural roundtable, a pivotal moment within the FASTA initiative, marked a milestone for AAL as the foremost industry body to benefit.
The collaborative venture aims to fortify datasets, unveil untapped global avocado markets, and reinforce existing market access, propelling an anticipated export surge.
Innovative Partnership for Agricultural Excellence
FASTA’s ambitious 8-year national program unites key stakeholders, including state governments and various universities, to fortify Australia’s biosecurity and bolster pest management.
With over 70 scientists from nine partner agencies poised to explore novel technologies, a laser focus on understanding and managing fruit flies and other crucial pests underscores their commitment to innovation.
A notable highlight of the event was Agricultural Industry Development and Fisheries Minister Mark Furner’s emphasis on Queensland’s pivotal role in avocado production.
He lauded the state’s dedication to pioneering initiatives, stating, “Queensland produces the lion’s share of avocados, and we all benefit from a vibrant and innovative avocado industry.”
Redland City’s Role in National Growth
As this initiative gains momentum, Redland City stands poised to reap the rewards of increased agricultural innovation and market expansion.
The $130 million FASTA initiative spearheaded by the Department of Agriculture and Fisheries is set to invigorate technical market access, ensuring a flourishing industry that resonates not just nationally but within the fertile grounds of Redland City itself.
With efforts focused on elevating quality, extending shelf life, and carving pathways into untapped markets, this collaboration promises a fruitful future for both the avocado industry and the vibrant landscape of Redland City.
